CRM Marketing Manager

Job Summary:

The CRM Marketing Manager owns and manages communication channels with the goal of improving conversions for users in the consideration phase and reducing churn rate of active subscribers. 

Responsibilities:

• Define communication roadmap, e.g., email, SMS and robocall for users at all stages of customer lifecycle, e.g., lead, active, lapsed. 
• Execute targeted communication campaigns from defining targets to content creation and reviewing to posting-sending analysis.
• Analyze audience behavior and member usage to define new segments and target the communication method towards the addressable audience. 
• Evaluate existing CRM/ESP and in-house tech-stack to determine best configuration for CRM to scale.
• Track performance and engagement metrics to determine learnings from each campaign.
• Ensure all tracking is implemented accurately for channel and across campaigns.
• Collaborate with the marketing, product, and engineering teams on tech roadmap prioritization.

    

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or equivalent experience. 
• 3-7 years of experience in CRM/Email marketing. 
• Experienced with a diverse array of online analytics and building and analyses within reporting tools like Google Analytics, Tableau, or Looker, etc.
• Experience launching CRM system
• Experience migrating Email Service Provider (ESP).
• Implemented, and worked with Email/CRM systems, e.g., Mailerlite and Sendgrid.
• Running user interviews with customers to learn more about what customers are looking for, and use those learnings to optimize communications open up about their needs. 
• Bonus:
  • Understand or experience with subscription business model.
  • Experience messaging and marketing to seniors or family of seniors.
  • General SQL knowledge.
  • Experience working directly with development team, writing product requirements and feature requests.