Campaign Writer (Demand Gen or Content Marketer)

We need someone who can crank out integrated campaigns that showcase Soraban, drive pipeline, and keep the demand gen engine fed.

You’ll spend about 75% of your time creating core assets (guides, webinars, checklists) and the nurture programs around them, and the other 25% executing in HubSpot, building lists, publishing landing pages, and tracking results.

Your Daily Routine

• Take an idea, creative brief, transcript, customer interview, or webinar; research best practices, find valuable insight,s and turn it into a compelling guide, checklist, or framework
• Build a nurture sequence: emails, landing pages, and workflows in HubSpot
• Create repurposed content — from social posts and graphics to short videos and ungated assets
• Draft ad copy variations for LinkedIn, Google, and display campaigns
• QA landing pages, test nurture flows, and track performance
• Access to our in-house designer for graphics, landing pages, and other design assets
• Collaborate with our digital agency on paid ads and SEO alignment
• Partner with our Director of Marketing for approvals, strategy, and edits

What We Need

• Strong B2B marketing writing chops — you can spin expert insights into sharp, engaging content
• Hands-on HubSpot experience: editing templates, building lists, setting up campaigns, and checking analytics
• Familiarity with paid ads and how creative ties into performance
• Ability to balance creativity with precision: shipping campaign assets fast without losing brand consistency
• Experience expanding nurture/drip programs into evergreen flows
• SaaS, professional services, or accounting tech background a plus

Nice to Have

• Experience with website content (pillar pages, product pages)
• Thought leadership blogging or resource library build-out
• Case study development (1-sheets, web pages, slides)
• Event & webinar campaign copywriting

3-Month Contract Goals

• Build and launch 3 fully packaged campaigns (~1 per month)
• Deliver 3 core lead magnets + complete nurture sequences
• Repurpose each campaign into social, ads, and evergreen resources
• Track and report on campaign performance in HubSpot

Why This Role Rocks

• You’ll become known as the campaign engine behind a fast-growing startup in one of the hottest spaces in tech
• Tons of creative freedom — if you think of a great angle, make it happen
• Work closely with the Marketing Director while collaborating with a top-tier digital agency
• Flexibility — remote, part-time (~15–20 hours/week), 90-day contract with potential to extend

About Soraban

Soraban is building the execution layer for accounting firms — automating the admin work across tax workflows so CPAs can focus on their expertise. We’re a post–Series A company, growing fast, and looking for the right partner to help fuel our next orbit of growth.