Salary Range: $120,000–$160,000/year
Equity Range: 0.05%–0.15%
Location: San Francisco, CA (Hybrid)
Job Type: Full-Time
Experience: 3+ years
Visa: US Citizenship/Visa Only
About Firecrawl
Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we’ve hit millions in ARR and 50k+ GitHub stars by building the fastest way for developers to get LLM-ready data.
Previously, we built Mendable, one of the first commercially available “chat with your data” applications. We sold to companies like MongoDB, Coinbase, Snapchat, and more. To do this, we spent a surprising amount of time building reliable infrastructure for getting clean data from the web. When we started to see our founding friends rebuilding the same thing, we thought we might be on to something.
Role Mandate: The Head of Marketing is the current bottleneck for all execution. Your primary objective is to solve this by designing, building, and running a scalable marketing operations system. You will own execution, project management, and the management of all marketing resources (in-house and freelance) to meet aggressive content velocity and growth targets.
Core Responsibilities:
- System Design & Implementation: Build and manage our marketing tech stack and workflows (e.g., in Asana, Notion). Create the brief templates, content calendars, and processes for all marketing channels.
- Execution & Project Management: Own the marketing calendar. Drive all projects from briefing to completion, ensuring deadlines and quality standards are met for SEO, social media, video, and partnerships.
- Team & Resource Management: Hire, onboard, and directly manage freelancers, agencies, and future in-house hires (starting with a SEO Manager).
- Cross-Functional Project Management: Serve as the project manager for marketing-related engineering tasks, coordinating with our technical team to produce case studies and examples.
- Performance Measurement & Reporting: Create and maintain a dashboard to track key operational metrics (e.g., content velocity, time-to-publish) and channel performance.
Requirements:
- 3-5+ years in a marketing operations or growth marketing role.
- Required: Experience at an early-stage (Seed-Series B) B2B SaaS or developer-focused company.
- Demonstrated experience building marketing systems, processes, and workflows from scratch.
- Proven experience hiring and managing freelancers, agencies, and/or direct reports to a high standard of quality.
- High-agency and process-oriented mindset; you are a proactive problem-solver who defaults to building a system as the solution.
- Excellent written communication and organizational skills suited for a remote-first environment.
Bonus Qualifications:
- Experience marketing to developers.
- Direct experience scaling an SEO/content program.
- Familiarity with the AI/LLM ecosystem.
What it means to join Firecrawl
- High Leverage — Touch every part of our go-to-market motion
- Autonomy — Own your projects end-to-end with minimal oversight
- Remote-First Culture — Work from anywhere in U.S. time zones
- Growth Opportunity — Your role evolves as we scale—specialize or stay broad
- Creative Freedom — If you think it'll work, we'll let you try it
Benefits & Perks
- Full coverage, no red tape — Medical, dental, and vision plans
- Parental leave — 12 weeks fully paid
- Take a break (seriously) — Unlimited PTO, minimum of 3 weeks off
- Gear up — Get the tools you need to do your best work
- Wellness stipend — For gym, therapy, or whatever keeps you balanced
- SF HQ perks — Snacks, drinks, lunches when you're in the office
- Pet insurance — Because fur babies are family too
- Team offsites — Quarterly gatherings to sync and strategize
- Sabbatical — 3 paid months off after 4 years
Interview Process
- Application Review – Show us what you've built, shipped, or systematized
- Pre-Interview with Alex, our AI Interviewer
- Intro Chat (30 min) – Quick vibe check and alignment on the role
- Skills Deep Dive (45 min) – Walk us through your best marketing wins
- Practical Challenge (2–3 hrs) — Build something real (automation flow, campaign plan, or content system)
- Paid Work Trial (1 week) – Jump into real projects with the team
- Decision – We move fast
If you're a marketing generalist who can build systems, ship content, coordinate campaigns, and thrive in the beautiful chaos of a startup, let's talk. We need someone who sees ten things that need doing and just starts knocking them down.
