Head of Marketing

About Confido

Confido is building an AI-native operating system for brands that sell into brick-and-mortar retail. We’re building intuitive and powerful software paired with AI agents that help brands like Baskin Robbins and Olipop automate the 1000s of hours of tedious manual work that goes into scaling a brand in retail.

We have best-in-class growth, efficiency, and we’ve recently raised a $15M Series A to build on the existing momentum.

The Role

Location: New York, NY (relocation assistance available)

Compensation:

• Base salary between $200,000 and $350,000
• Performance-based bonus
• Benefits
• Equity (.2% - 1.0%)

We're seeking a hands-on and strategic Head of Marketing to own our go-to-market messaging and drive high quality pipeline generation. This role offers the opportunity to develop our marketing function from scratch, from brand positioning to demand generation to systems building. You will report to the CEO.

What you'll do:

• Build and scale our marketing function, establishing foundational strategies, systems, reporting, and metrics
• Create programs across brand, content, product marketing, and demand generation
• Own our brand, narrative, and positioning, creating compelling content that resonates with CPG brands and supports GTM processes
• Lead innovation and experimentation across marketing channels
• Manage our website, analytics infrastructure, and marketing tech stack to drive qualified pipeline
• Partner closely with other teams to align messaging and ensure effective go-to-market execution

About you:

• 8+ years of growth and marketing experience, ideally at growth-stage B2B SaaS companies
• Track record building marketing functions, driving measurable pipeline, and generating revenue impact
• Expertise across demand generation, content marketing, and product marketing
• Data-driven with excellent storytelling abilities, able to translate complex concepts into compelling narratives
• Deep curiosity about our customers and an excitement to become a subject matter expert in CPG and retail
• Thrives in ambiguity and able to shift seamlessly between hands-on execution and strategic planning
• Willingness to work at our NYC Headquarters 5 days a week

Why you might not be a good fit:

• You're looking for a well-established marketing machine to manage rather than build one
• You want to focus exclusively on strategy rather than execution