This is a full-time role as a Product Marketing Lead, located onsite in New York, NY.
We’re looking for a storytelling-driven, analytical builder to own positioning, messaging, and go-to-market execution across the Hadrius platform. You’ll translate complex compliance capabilities into clear, compelling narratives that drive adoption, across enterprise buyers, partners, and the industry at large.
You’ll sit at the intersection of Product, Sales, and Growth, ensuring every new product, feature, and release connects directly to our customers’ core problems. You’ll craft the messaging, materials, and strategies that move deals forward and shape how the industry thinks about compliance automation.
You will work directly with the founding team to design and build the future of the financial system. We pride ourselves on having a culture that rewards impact and success generously. We’re focused first and foremost on empowering each other to do our best work, today and into the future. You'll be on a team that works incredibly hard and seeks other exceptional people excited to do the same.
Responsibilities
First week:
- Learn the Hadrius product, ICP, and competitive landscape inside-out
- Master our customer pain points and the ROI story behind every major module
- Review all existing sales decks, case studies, and website copy to identify opportunities to tighten positioning
- Shadow product demos and sales calls to hear firsthand how customers evaluate us
- Draft your first version of the updated core messaging framework and competitive matrix
First month:
- Finalize a unified messaging hierarchy across modules and audiences
- Ship a new enterprise sales deck + pitch narrative
- Align with Product on the upcoming roadmap and define launch tiers, messaging, and collateral needs
- Launch first product GTM campaign (feature or module launch)
- Audit the website and marketing assets, prioritizing updates to bring them in line with the new positioning
- Build early metrics framework to track marketing contribution to pipeline
First 3 months & beyond:
- Deliver complete GTM plans for each new product launch and drive measurable revenue impact
- Partner with Sales to double marketing-sourced pipeline via improved enablement and positioning
- Lead the rollout of new category-defining narratives through press, partners, and events
- Drive continuous feedback loops between customer insights, product updates, and external messaging
- Build a scalable, repeatable GTM system that turns product updates into market momentum
About You
- Exceptionally skilled: You can distill complex technology into a single, sharp sentence that sells.
- Strategic & creative: You think like a marketer and operate like a founder.
- Analytical: You measure success in pipeline and activation, not vanity metrics.
- Grit: You move fast and iterate relentlessly.
- All-in: You want to define a category, not just launch features.
- Team-first: You thrive in cross-functional collaboration and elevate everyone around you.
- Mission-driven: You believe compliance can be rebuilt as a driver of trust and efficiency in finance.
Qualifications
- 3+ years in B2B SaaS product marketing or GTM, ideally within fintech, regtech, or enterprise software
- Experience owning messaging, positioning, and GTM strategy from 0→1
- Proven ability to partner cross-functionally with Product, Sales, and Design
- Excellent writing and presentation skills: you can turn technical features into buyer-ready stories
- Startup or early-stage experience strongly preferred
Benefits
- 401k (100% match up to 6%)
- Destination Airbnb company work retreats 2-4 times a year
- Healthcare, dental, vision, etc.
