Growth Marketer
We’re hiring a Growth Marketer to help us accelerate Heron’s growth by owning demand generation across the business. If you love creating content, experimenting with growth tactics, iterating quickly, and building systems that generate real pipeline, we’d love to hear from you!
The Opportunity
We’re looking for someone who wants to be hands-on across the full growth stack: running paid campaigns, improving our website, distributing content, amplifying founder-led marketing, and building the analytics to know what’s working.
From day one, you’ll own our key demand-generation channels and quickly begin scaling them. You might do this by spending time with our customers, launching experiments, doing some analysis on what works and helping us build a ‘machine’ that predictably generates leads. You’ll work closely with the founders and sales team, shaping how Heron finds and converts demand. If something is unclear, missing, or could work better, you’ll have the autonomy to fix it and the support to move quickly.
Longer-term, depending on your interests, this role could grow into broader ownership of growth, or other sales-adjacent projects. Or - if you’re excited about building a modern marketing engine at a fast-growing company, this is your ticket!
What You’ll Do
This is a hands-on role focused on driving measurable growth. Examples of what you might do:
- Take ownership of our content strategy and generation, including case studies, product launches, technical blogs.
- Support revenue teams with assets: one-pagers, decks, ad creative, conference materials, and anything else needed to help close deals.
- Launch paid media experiments across trade newsletters, LinkedIn, Google, Meta - testing creatives, audiences, and landing pages.
- Improve our website and digital presence: refine messaging, run A/B tests, and ensure we’re attracting and converting the right traffic.
- Run fast, lightweight experiments to identify new growth levers: content distribution, newsletters, SEO tests, partnerships, and more.
- Build the engine: track performance, set up dashboards, analyze cost per lead, and identify where our highest-quality leads come from.
- Over time, help us establish a predictable and automated marketing cadence: scheduled social posts, consistent reporting, and always up-to-date assets.
What We’re Looking For
Our ideal hire will be:
- Execution-focused: You’re happiest when you’re ‘doing’.
- 1–2 years of B2B SaaS marketing experience: Ideally at a Series A/B startup where you’ve run ads, built campaigns, used data to make decisions, and contributed directly to lead generation.
- Comfortable with ambiguity: You don’t wait for perfect conditions; you prototype, test, measure, and learn fast.
- A strong written communicator: You can craft compelling ad copy, engaging social posts, clear experiment summaries, and concise insights.
- Creatively scrappy: You find clever ways to get signal quickly, even on limited budgets, and you’re resourceful with tools and assets.
- Analytically sharp: You know how to set up tracking, interpret data, spot trends, and translate insights into action.
- Collaborative and low-ego: You work smoothly with founders, sales, and design, and you’re excited to support the broader go-to-market effort.
- Bonus: Experience creating visuals or lightweight design assets to support campaigns.
Above all else, we value people who want to make an impact in their work. Here are some of the behaviors that we expect of all Herons:
- Scrappy and creative: when faced with an obstacle, you will either overcome it by pure determination (i.e., by hand), or find an unconventional approach or ‘hack’ to navigate it.
- Persistent: you may not always find the right answer or person immediately, but you're motivated to keep on trying until you do so. You’ll go the extra mile - including Flying to Gainesville - if that’s what it takes.
- Pilot not passenger: at a fast-growing company like Heron we need people who jump on opportunities unprompted and drive them to a great outcome, rather than folks who wait to be told what to do.
- Excited to work in a fast-paced, high-growth, team-based environment: we aim to move quickly and decisively, but together. You’ll be a great team player and do what it takes for the team to succeed.
What You Can Expect at Heron
- Competitive compensation, including equity
- Based full-time in our NYC office (in-person), with occasional travel to customers across the country and to company retreats (often in London)
- Your choice of top-of-the-line equipment to fit out your desk in our office
- Competitive benefits package: health, dental, vision with partial coverage for dependents; 401K; uncapped PTO; parental leave
- Free mental health support via Spill - on-demand access to therapy
- Weekly company lunches (always inclusive and vegan-friendly - especially if you like Vietnamese food!)
- Applicants from any background and gender are welcome and we have a zero tolerance policy on discrimination
