Performance Marketer – B2C

As a Performance Marketer, you'll spearhead our efforts in managing and optimising client campaigns across digital platforms. Working directly with the CEO, your role will focus on executing high-impact paid advertising strategies, ensuring client objectives are met with precision and efficiency. This position is tailor-made for those with a passion for driving client success in a dynamic setting, offering the opportunity to directly influence our clients’ approach to digital advertising and contribute to their, and by extension, Kaya’s growth.

What you'll do

End-to-End Campaign Strategy and Management

As the owner of our clients' paid marketing campaigns, you'll manage every aspect from ideation to execution of growth plans that scale our clients’ paid marketing success.

• Collaborate directly with Kaya’s clients to understand their marketing goals, setting clear, achievable KPIs that serve as the foundation for each campaign and ensuring each campaign is aligned with the client’s broader marketing objectives.
• Work with the clients to continuously refine and adjust strategies and budgets based on ongoing performance data, ensuring clients' marketing objectives are met and exceeded.
• Identify growth opportunities and innovative strategies to expand our clients' reach and impact through paid marketing channels.
• Strategise creative angles and formats for Kaya or clients’ design teams to execute on; and crafting compelling ad copy, ensuring each campaign resonates with the intended audience while staying true to the client's brand voice.
• Manage the technical setup of campaigns, including tracking implementation and monitoring, to ensure accurate data collection and analysis.

Reporting and Insight Generation

You'll be the bridge between raw data and actionable insights, delivering regular, comprehensive reports to our clients– through using both Kaya's proprietary tools and external ad platforms to monitor and dissect campaign performance.

• Be responsible for the meticulous analysis of campaign data, transforming numbers into narratives that guide our clients' marketing strategies. Your bi-weekly and monthly reports will serve as a roadmap, detailing past performance, current standings, and future directions.
• Craft detailed reports and insights, ensuring our clients are always informed and ready to make data-driven decisions.

About you

• Proficient in B2C Performance Marketing: You've built a solid track record in paid marketing, excelling in managing stakeholders and crafting strategic campaigns. You're well-versed in the ins and outs of Google, Meta, and LinkedIn advertising, with a strong grasp on how to maximise their potential. Ideally, you're equally adept at navigating other ad platforms like TikTok, Snapchat, and Twitter.
• Data-Driven and Creative: Your approach to marketing is a perfect blend of creativity and analytical precision. You're experienced in leveraging analytics to drive campaign decisions and have a proven track record of managing high-ROI paid campaigns on platforms such as Google and LinkedIn. Your strategies are informed by data, designed to maximise every marketing dollar for optimal returns.
• Technical Savvy in Campaign Setup: You're skilled at the technical aspects of campaign management, including the setup of tracking systems and monitoring to guarantee precise data collection and analysis. Your proficiency with tools like Google Tag Manager (GTM) and Google Analytics ensures you can effectively track web campaigns, while your experience with Appsflyer allows for accurate tracking of app campaigns.
• Client-Focused: At your core, you understand the essence of customer success. You're adept at identifying and understanding client needs, translating complex data into actionable insights, and tailoring strategies to meet and exceed client marketing objectives. Your goal is to foster strong, lasting relationships with clients by consistently delivering value.
• Resilient and Gritty: You're prepared for the rollercoaster ride of a seed-stage startup. You understand that there will be ups and downs, but you're ready to face them head-on with resilience and determination.
• Strong Communicator and Team Player: Collaboration is second nature to you. You possess outstanding communication skills, enabling you to work seamlessly with both clients and internal teams. Your ability to align marketing strategies with broader company objectives and client goals is unparalleled.
• Passionate about Growth and Learning: You're in search of more than just a job; you're looking for a career-defining role that offers ample opportunities for learning, impact, and professional development. You're eager to contribute to the client’s success and grow alongside the them and Kaya.
• Educational and Professional Background: Ideally, you have a Bachelor’s degree in Marketing, Business, or a related field, complemented by 3+ years of marketing experience.

1. Initial conversation: A relaxed 30-minute chat with a team member to get to know you and introduce you to life at Kaya. We'll discuss your experience and aspirations, and you can ask us anything about the role.
2. Take-home task: We'll present you with a practical challenge that mirrors real client work, allowing you to showcase your marketing skills and strategic thinking in a hands-on way.
3. Task review: We'll then discuss your approach to the task together (usually between 30 to 45 minutes). This gives us both a chance to explore ideas collaboratively and see how we might work as a team.
4. Final interview: Lastly, you'll meet with the founders for a more in-depth conversation lasting around 30 minutes. We'll delve into your expertise, ensure we're a good fit for each other, and address any remaining questions about the role and Kaya.